The iPhone will start shipping 3 November for $999 for the 64GB, and it can be pre-ordered on 27 October.
The iPhone SE also has a price cut to $349, iPhone 6S to $449, and iPhone 7 to $549.
The iPhone X has good cameras. Both 12MP like on the 8 Plus, but a faster telephoto lens, which also gains optical image stabilisation.
The flash is also improved, but some things you can never really fix, and one of those is a camera flash placed right next to the lens. Just find better lighting, people.
The front-facing camera now supports a bunch of the twin-camera features, like portrait mode, that were previously only possible on the 7 plus, and it’s going to mean you can shoot some really attractive selfies.
MOST IMPORTANTLY OF ALL: The iPhone X has a quoted two hours extra battery life than the iPhone 7.
A small update on wireless charging: it’s also supported by the Apple Watch series 3 and the new Airpods. And if you have an Apple-designed power mat, you can charge them all at the same time. Apple’s calling it AirPower, and it looks like it might become a future standard – but for now it’s unique to Apple. Not out until next year, though.
Oh dear, Face ID fails first try in Craig Federighi’s demo. That… doesn’t bode well. Still, the rest of the demo looks impressive enough, and it is a very pretty full-screen phone.
Snapchat is also supporting the FaceID tech, with two special snapchat lenses, and oh god Craig Federighi is demonstrating the animoji again, these things unsettle me on a primal level.
Phil Schiller returns.
And that’s it. No musical guest, just a quote from Steve Jobs to play us out. Welcome to the future; hope it’s slightly less dystopian than some of Apple’s marketing material made it look.
UK prices for everything announced today are a direct USD/GBP equality: £699 for the iPhone 8, £799 for the 8 Plus, and £999 for the X.
Phil Schiller comes up to talk, but don’t get too excited: it’s the iPhone 8. It looks a lot like the iPhone 7, but it’s now all-glass, and it comes in three colours (silver, grey and rose gold).
There are some new features in this phone, including the True Tone tech carried over from the iPad (it adjusts for the temperature of the light), louder stereo speakers and a new “A11 bionic” chip, but you can tell we’re all rushing through to get to the good stuff.
Still, we should make the most of it while we’re here. Apple’s also showing off its first ever fully in-house GPU (after it broke with Britain’s Imagination Technologies), and a new image signal processor – the brains behind the camera – with noise reduction and faster low-light auto-focus.